Expertise Without The Overwhelm.
- A plan that fits: A clear, actionable training plan that fits around your existing commitments.
- The mindset to keep going: Understanding how your brain and body work, so you can handle the "tough miles" with calm, grit, and confidence.
- Everything else (minus the stress): Answering the questions you didn't even know you had- what to eat, what to wear and how to fundraise (without the ick!)
How do I know?
- 20+ yrs of running experience (10 as Run Leader)
- England Athletics Licenced Coach in Running Fitness
- 15 Marathons (7x London) + 3 Ultras (inc. Comrades)
- Lots of happy customers!
Plans Made For Real People
... by a real person! My clients need plans that fit with jobs, families and a social life. I create clear, actionable training plans that sync with your phone or fitness watch. You get both structure and the flexibility you need (for when life happens)!
Uncover Your Potential
I’ll help you understand the signals between your brain and body, teaching you how to work with your mind when it tries to hold you back. Mastering this mental resilience will give you the tools to handle any tough challenge life throws your way.
Charity Place Runner?
A fundraising target can feel more intimidating than running 26.2 miles! Drawing on 14 years as a Charity CEO and my own experience raising thousands as a charity-place runner, I can also coach you through the fundraising.
A friendly, realistic approach to your first (or next) 26.2.
I’m Sarah, the Jones in GoodThinkingJones, and I believe that taking on a marathon should be one of the best things you’ve ever done, not something awful you have to endure to prove a point!
I help less-experienced runners build the fitness, mindset, and confidence to stand on that start line with a calm confidence and cross the finish line with a smile that lasts for days.
If you’re looking for professional accessible expertise, you’re in the right place.

Lovely doesn't mean Slow
Lovely means finding your 'Flow'
You'll smile all the way round because performing at your best feels so good.
Real Stories From The Start Line
Talking to Sarah gave me the confidence to trust my training and secure a big 30min PB in Berlin 2025. I even smiled the whole way round! I finished with my fastest two km, feeling physically and mentally strong.
I didn’t know if I had it in me, but Sarah gave me the confidence that I could do this. I’ve gained a mental change that makes me feel like I have superpowers—I'm even trying things like CrossFit now!
I've used many methods to try and improve my mental game during running , but had no success until I met Sarah. My sessions with her have led to more enjoyable running and improved performance.
People might assume that it's common sense, but you've really plugged a gap for me where lack of experience could have caused problems. It's been an emotional ride but you've kept me positive and on track. I'm loving it!
Thinking about coaching? Start here.
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It's especially for you! Lots of people find it hard to call themselves a runner- even people who've ran marathons in the past! Please don't wait until you think you're 'good enough' to deserve a coach.
Working with me will give you the confidence to back yourself when it counts!
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The short answer? It depends on your goals and where you're starting from. The real value of working with a coach like me is helping you work out what’s truly important. When you are clear on this, it's much easier to find the time you need! I've got years of experience helping people fit marathon training around a busy life. As well as the mindset stuff and the practical tips, I have the expertise to create a training plan that achieves your goals.
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I offer sliding scale for different needs- starting from a simple training plan you can trust, through to a comprehensive course (with accountability), weekly coaching calls and one-to-one support. There's also our WhatsApp community and ongoing membership (warning - lovely marathons are quite addictive)!
